Harnessing tech to deliver Kantar’s sustainability strategy

Steve Day, Chief Procurement Officer at Kantar, sits down with host Simon Lipscomb to share Kantar’s procurement team’s journey of tackling the issue of carbon. 

He covers topics including:

• Why Kantar is focused on this topic
• How this affects procurement, and how to take on such a huge task
• The importance of engaging stakeholders to change their category strategies
• The need to shift the focus from short-term costs that arise from carbon reduction to long-term regulatory, tax, or branding costs

Steve also discusses how Efficio's CarbonCube^®, a tool that empowers organizations to measure and monitor their supply chain emissions, helped to accelerate Kantar's carbon reduction strategy.