Category deep-dives - Episode 2: A focus on retail

Category deep dives: COVID-19 impact on the GFR/Retail category

Simon Lipscomb, Sales and Marketing Director at Efficio speaks to Sushank Agarwal, Efficio’s SME on GFR/Retail about the impact COVID-19 is having on this category. Key discussion points include:

• What impact is COVID-19 having on GFR and the market more generally?
• What advice/tips would you give to someone under pressure in this category?
• Can there be any positive impacts either now or in the future?

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